OpsX was built by two operators who've spent decades inside the machine — building, scaling, and fixing businesses from the ground up. Operations meets growth.
Patrick spent over two decades inside some of the most commercially demanding retail and luxury brands in the world — from being employee number four at Lindt in Australia, through senior roles at Moët Hennessy, LVMH, and Sephora.
What he saw, across every brand and every role, was the same pattern: exceptional founders building genuine demand — then losing margin, cash, and momentum because the operational foundation wasn't keeping pace.
OpsX was founded to bring enterprise-grade operational thinking to ambitious e-commerce and retail brands who couldn't otherwise access it.
Kevan has spent 25 years building and scaling businesses across digital, marketing, and technology. He co-founded Atomic 212, where he created the "Mount Olympus" pitch strategy that disrupted the Australian SEO industry and grew the agency to million-dollar pitches before its acquisition by Publicis.
He rebuilt Equity Story's broken systems and grew their membership from $15K/month to $165K/month in 18 months. The pattern is always the same: find what's broken, fix it, scale it.
At OpsX, Kevan brings the growth marketing and commercial lens — ensuring that operational improvements translate into revenue, not just efficiency.
These aren't values written for a website. They're the operational beliefs that shape every decision we make — for clients and inside our own business.
We don't deliver decks and disappear. Every engagement is measured by what actually changes — not what gets recommended.
We start with the P&L. Always. The numbers reveal the truth about what's actually happening, faster than any conversation can.
We work with fewer clients than we could. Quality of engagement requires real attention, and attention is finite.
The measure of a good engagement isn't dependency — it's how well the client operates after it ends.
If a business isn't a fit — in scale, readiness, or problem — we say so immediately. Wrong engagements cost everyone.
Freight savings, working capital freed, margin points recovered — these are the measures we hold ourselves to.
Fortnightly operator-led sessions for founders doing $2M–$50M.
One-on-one operational leadership. Patrick works directly inside your business.
Senior marketing leadership. Strategy, execution, and commercial accountability.